Experience
2022 - Present
Director of Marketing;
Sr. Manager, Marketing
RealizedCare (formerly Fern Health)
Remote
Lead all aspects of marketing and communications, including brand and public relations, B2B marketing and sales enablement, B2B2C marketing, and
member engagement. Act as primary strategist for all creative and tactical
aspects of campaigns. Partner with cross-functional teams to implement campaigns and develop scalable processes that enable future success.
2018 - 2022
Director, Thought Leaderhsip; Sr. Advisor, Thought Leadership
UPMC Health Plan
Pittsburgh, PA
Developed, led, and managed division-wide thought leadership content and
communications strategy. Translated research and innovations into short-form
content for a wide variety of audiences. Acted as primary strategist for all creative
ideation of content in collaboration with all departments. Led integrated communications campaigns that improve audience understanding of complex
topics, ideas, and research. Partnered with marketing, public relations, and public
affairs to coordinate and maintain consistent content strategies and execution
of brand voice. Executed audience-centric content for journal articles, social
media posts, sales, blogs, infographics, video, and more.
2018 - 2022
Sr. Manager, Marketing;
Marketing Associate
GNS Healthcare (now Aitia Bio)
Cambridge, MA
Supported VP, Marketing in identifying, developing, and executing an omni-channel marketing strategy. Drove leadgeneration through content creation, including sell-sheets, infographics, brochures, blog posts, and more. Created andmanaged social media strategy. Administered analytic tools and software to enhance SEO. Collaborated with colleagueson a cross functional product governance team.
2010-2015
Program Manager; Program Officer; Intern
American Council of Young Political Leaders (ACYPL)
Led team operations, logistics, and financial management for 30+ U.S. Department of State sponsored international political exchange programs and events.
Washington, DC
Education
2015 - 2018
Masters of Business Administration
Boston University
Boston, MA
Concentrated in Marketing and Entrepreneurship. Additional coursework and projects focused on strategy, finance, accounting, organizational behavior, and operations.
2006 - 2010
Bachelors of Arts
Miami University of Ohio
Oxford, OH
Majored in international studies, a mix of political science, economics, history, and geography. Minored in Spanish.
​
Spent a semester in London implementing and managing database for political party.
Professional skillset
Healthcare Content Strategy
Digital Marketing Campaigns
Thought Leadership Development
Sales Enablement
Languages
English (native)
Spanish (proficient)
Irish (novice)